https://www.aliciagoodmanson.com/home daily 1.0 2024-07-08 https://www.aliciagoodmanson.com/portfolio-2024 daily 0.75 2025-12-18 https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1656226109328-VV71SR38LW76X7UIA63I/01.png Portfolio 2024 - Viktor&Rolf E-commerce Platform Viktor&Rolf are renowned fashion designers who challenge preconceptions and bridge the divide between fashion and art. For their new e-commerce platform, the aim was to find a balance between creativity and conversion. Together with Viktor&Rolf, we defined key brand principles that would inform the user experience and visual treatment of the site. I was the design lead, from initial client meetings and ‘define’ and ‘discovery’ workshops, to design direction, roll-out, and overseeing the motion and development phase. Role Lead Designer Agency Superhero Cheesecake https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1656226964419-IXZT5BDPVCNSNUFG460D/01_thumb.png Portfolio 2024 - nx'change Digital Brand Refresh & New Platform nx’change is a new generation stock exchange for direct trading in securities between companies and investors. As a disruptor in the fintech industry, nx’change set out to break free from category norms. Through an extensive workshop, we discovered the root of nx’change and defined its future vision. It was important to bring the brand into a modern, new-gen world without ignoring its brand legacy. The concept ‘duality’ aimed to bring two ends of the spectrum together to create this simple, trustworthy, and human-centric brand identity for nx’change. Role Strategy / Brand / Art Direction & Design Agency Superhero Cheesecake https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1721607038573-EQY9ICPXKE917W7TRVEA/Thumb2.png Portfolio 2024 https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1721651289475-TFWDVEILJE0AMCBH1P3H/mobile-mock%28sml%29.png Portfolio 2024 https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1721657719902-WBWWU1PDJOWN2HQ7EGKY/thumb.png Portfolio 2024 https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1722556382624-47BUCSMWQM5FD046HASE/thumb.png Portfolio 2024 https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1722426320745-0M5VLPLOMHMU2AS6TPF9/01.png Portfolio 2024 - Clara Product & Brand Design Clara, initiated by Arthritis NSW, is an AI-assisted application crafted to simplify the complexities of arthritis. The Clara brand merges knowledge and innovation, using dynamic colours and optimistic imagery to maintain authenticity. Clara offers a seamless blend of expertise and approachability, guiding users with clarity and support. I worked closely with the cross-disciplinary team at Pollen to bring the product vision to life, from initial workshops and ideation through to brand design and UX/UI and overseeing development. Role: Lead Design, Product Vision, Brand, UX/UI Agency: Pollen https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1726476925988-R3CTIBEOO3KQJT56SO2U/01.png Portfolio 2024 - Interaction24 Annual Conference Branding Interaction24, an annual conference organised by the Interaction Design Association (IxDA), was scheduled to be held in Sydney this year. Our team at Pollen was invited by IxDA to redefine the Interaction24 brand identity, setting a strong foundation for its diverse media presence. While retaining the existing '24' logomark, we crafted a versatile brand that captured the event's dynamic nature and its multiple sub-brands, all within tight timelines and constraints. We introduced slap-ready, tactile stickers to help identify different sections of the event and highlight key messages and conference values. Although the event was ultimately canceled, our work spanned from ideation to completion. Inspired by the theme "Revisit, Reframe, Regenerate," we developed initial concepts into a comprehensive brand book, aiming to reflect diverse perspectives and unlock future potential. I was the lead designer from ideation through to completion, working closely with Creative Director Ross Gales and collaborating with our wider team. Role: Brand Identity, Art Direction, Concept Agency: Pollen https://static1.squarespace.com/static/59afdf24bebafb7afc703451/t/694349263f2d194b18deae49/1766017318441/ Portfolio 2024 - Proud in My Calvins: An Immersive Brand Story with WeTransfer Calvin Klein partnered with the WeTransfer AdCreation team for the Proud in My Calvins campaign, celebrating pivotal moments in the LGBTQIA+ journey through immersive storytelling and refined design. Featuring intimate short films and striking visuals, the campaign highlighted personal Pride stories from around the world. We developed an innovative scroll experience within the WeTransfer ad space, incorporating cinemagraphs to enhance immersiveness while adhering to strict product guidelines. Results: 20 million impressions globally Role: Design Lead / UX /UI / Design Agency: WeTransfer x Calvin Klein https://static1.squarespace.com/static/59afdf24bebafb7afc703451/t/69434bb5335aff389b7c3be7/1766017412474/ Portfolio 2024 - Brand Creation for Paradigm Park Paradigm Park is an experience design studio that studies and shapes both digital and physical spaces. Founded by Rachel Brandenberger in New York City, Paradigm Park aims to design environments that are safer, healthier, and kinder. With a focus on research and strategy, Paradigm Park's vision is to create forward-thinking spaces that connect the physical and non-physical worlds. The challenge was to create a brand identity that captured Paradigm Park's exploratory and transformative mission. The brand needed to reflect the journey through dynamic environments, emphasising optimism, potential, and bold exploration. We designed a versatile brand for web, social media, and print, incorporating "portals" to symbolise new possibilities. As the lead designer, I established the creative direction of "dynamic environments" and "greener pastures," exploring creative territories, initial concepts, and development of the visual identity and brand system. Collaborating with Creative Director Jessica Dimcevski from Blurr, we developed these ideas into a cohesive identity. Senior Designers Akansha Kukreja and Andy Webb assisted in bringing the brand mark to life, and carried through the remaining rollout. Michael Marczewski created a dynamic 3D carousel that showcases our innovative approach. Role: Design Lead / Art Direction / Visual Identity / Brand System Agency: Blurr Bureau https://www.aliciagoodmanson.com/work-24 daily 0.75 2024-06-24 https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1719217153684-YS33DNVMP8FO9RF8E8SB/01.png Work https://www.aliciagoodmanson.com/iinfo daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1549482670092-5H39E78ANLYJQL7U419S/aliciagoodmanson Iinfo https://www.aliciagoodmanson.com/information daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/c590bedd-7cef-43b3-be9c-1e5900deaf5d/Profile-image-b_w.png Info - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59afdf24bebafb7afc703451/1521716469100-0XUY12JASNRP9DC2QWE6/AliciaGoodmanson_image_RGB_72DPI.jpg Info