Amsterdam Dance Event New Platform
After a longtime coming we set out to envisage the new platform for ADE; Amsterdam’s leading electronic music event. This strategy-led project would redefine how ADE communicates to 390,000+ visitors and make visiting the event a seamless experience. We set out to define the core of who ADE is, how we can handle an extensive, varied program and do it all whilst engaging and inspiring its audience.
Role Lead UX / UI / Art Direction / Design